3D & Visual Effects Featured at 2012 Nab Show

Published On April 15, 2012 | By admin | 3D, Animation, Blog Post, film production

One topic that has taken center stage during earlier NAB events is 3D and once again there will be a few sessions focusing on this subject plus another panel concentrating on visual effects that I find interesting.  First of all, as part of the NAB’s Super Sessions director James Cameron and ASC Vincent Pace from the Cameron/Pace Group will be reappearing once again.  Since their unveiling last year they have firmly established their firm as the leader in integrated 3D technologies and production services.  Their solutions have supported more than 200 sports productions and dozens of feature films generating more than $8 billion at the box office.  This year they will be discussing The Secrets of Making 3D Profitable, which they are definitely experts at since beforehand broadcasters were unable to make a viable case for 3D.  Using the companies revolutionary 5D solutions crews are now enabled to shoot both 2D and 3D at the same time without a significant increase in production cost or personnel.  During this session, CPG will reveal the strategy and details behind 5D productions including the ESPN Winter X Gamers where 35 rigs were used to accomplish the largest 5D production in history.  Attendees will see how only this 5D methodology enables broadcasters to increase revenue by integrating 3D into their existing 2D business model.  This session takes place on Monday, April 16th from 10:30am – 11:45am. 

Rob Legato

Also on Monday from 12:15pm – 1:15pm as part of the Creative Master Series, NAB is featuring Titanic to 3D: 279,360 frames.  Speakers Jon Landau, Producer “Avatar,” “Titanic”; Rob Legato, “Hugo”; and William Sherak, “Titanic” (3D version), “Captain America” will be discussing the conversion of Titanic from 2D to 3D and the artistically demanding, detailed and painstaking process that involved recreating each of the motion pictures 279,360 frames in the filmmaker’s stereoscopic vision.  Lightstorm and Stereo D worked with a team of more than 450 people working for 60 weeks in order to produce the highest quality conversion possible and meet the April day-and-date release schedule.  This is an opportunity to go behind the scenes with the filmmakers and learn about the challenges they faced in order to create a 3D experience for one of the most successful feature films of all time. 

Finally, one more session being held on Monday from 4:30pm – 5:30pm that sounds intriguing although it is not covering 3D is Visual Effects & Animation: 21st Century Women Pursuing Their Passion.  Speakers Randi Altman, Post Magazine; Jenny Fulle, “Ted,” “Spider-Man”; Gabby Gourrier, Method Studios; Jori Jacabson, “Red Tails,” “Journey 2: The Mysterious Island”; Jody Madden, Digital Domain; and Sarah McGrail, “Game of Thrones,” “The River”. 

These talented ladies, who are successful producers, executives and facility owners in visual effects and animation, will be discussing their perspectives about navigating myriad creative and technical challenges in order to reach career height and will also explore the reasons why visual effects is an industry sector where women have broken through to higher levels when compared with other professional arenas.

The panel will talk about their backgrounds and explain how they worked their way up as artists and producers and how their love for what they do has motivated them to push ahead in this demanding and competitive field. They will also speak about how the role of women has changed in visual effects over the past ten years and the opportunities they see ahead in the future.

For more information about NAB visit their website at www.nabshow.com.

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