Film Short: Co-Producer Christine Redlin Makes Sure that “My Run” Goes the Distance
The next member of the “My Run” team for you to get to know better is Co-Producer Christine Redlin, who is an experienced marketer in both the film and music industries.
The role of Co-Producer is to work with the Producer(s) in any phase of the film from pre-production on to marketing, what advice would you give others who handle Co-Producer needs for a film?
Drink a lot of Chamomile tea to calm your nerves, pray, be grateful and breathe deeply (ha-ha). You have to communicate and know that it is a team effort and it should not be a competition. It does help that I am working with two of the most dedicated, passionate and knowledgeable Producers I’ve come across (thank you Tim & Mark!) We each are sometimes the student and the teacher, because someone may have more knowledge in one area vs another.
You have to be strong and be resourceful. You have to have patience, a lot of patience and be able to reprioritize at a moment’s notice. I suggest that you know a little bit about each phase of production, so you are all speaking ’producing language’. As a Producer and Production Executive, I have worked a little bit in all areas of production, so that is very helpful when we discuss the work for “My Run”.
Did you and the other Producers have a specific marketing strategy for this film?
Yes, we have discussed that it is best to hone in on “My Runs” primary/core niche target markets/audiences, which are runners (marathoners) and audiences that gravitate towards inspirational stories and cause related themes, such as breast cancer, cancer and single parent issues and that are hero and family stories.
Our secondary audience is faith based and baby boomers. We have learned through a successful film festival circuit, audience reaction and through our social media presence that many of these individuals that are in one niche market are also in another, which reinforces and makes a more powerful impact when marketing to our “core audience” of “My Run”. I strongly suggest seeking at least one part time intern from a college media or film department to help with some basic marketing research and support needs.
Are there any avenues you’ve pursued that you’ve found particularly helpful, such as social media?
Yes, social media is a key marketing arena today. We have aligned ourselves with multiple strategic alliances that have direct access to hundreds of thousands of followers, subscribers and members. We utilize YouTube, Facebook, Twitter. In an effort for awareness support, we have asked organizations in our primary target audience, to post a ”My Run” banner ad on their website that has hyperlinks to our main film website, Facebook and Twitter pages. Also organizations that are interested in supporting and carrying the message of “My Run”, have sent out e-mail blasts to their databases asking their members to join the ”My Run” Facebook fan page and follow the film updates on Twitter. (and we invite all that are reading this article today to please do the same — the links are as follows:
Also please visit the main ”My Run” website at: www.myrunmovie.com
By successively utilizing social media we can connect directly with our audience, which increase our impressions, and help us build momentum and spread the positive word of the film.
What has been your favorite moment so far on the film festival circuit with “My Run”?
There are many, but one that comes to mind is that I am a true romantic and at the Sedona International Film Festival in 2-2010, ”My Run” had two special screenings that helped to kick off the Sedona marathon. At one of those screenings, we received one of the greatest compliments from someone in the audience – Ultra-marathoner Bob Redwanc stood up and he said, “I’m a marathoner and I’m running the Sedona marathon in couple days. I came here to be inspired to run, but instead was inspired to love my wife more”. Wow…I thought of the love story that Terry shared with his wife Sue, who tragically was lost to breast cancer, so it reminds me to love your life partners and be gentle with them for all we can really depend on are the moments of each day. (I thank Patrick Schweiss Executive Director, Sedona International Film Festival for treating us like filmmaker royalty!)
I also love that we get standing ovations at festivals, I love that the macho men get a tear in their eye at the end of the film because, they hear the letter that Sue wrote Terry before she passed away (I had the great honor to read that letter in the film). I love that single father’s just stand up and say thank you to Terry for doing his great achievement and sharing his story.
Finally, since you’ve done promotion for both film and music projects, how are your responsibilities in these areas similar and different?
With music promotion (mostly that of songwriters & composers that I have worked with), you reach out to the business person that does that job, to hire that composer or songwriter and will use their music, so it is direct contact. Whereas with a film, you can reach out to many different types of people that will be moved and do something for support of the film – it’s direct to them, yet a diverse outreach. With marketing for film and music, you still have to do the outreach, speak to people about the person or project you are promoting, utilize social media, attend functions, be social and network. Both approaches require constant follow up and research for new areas of outreach - you are always casting your net to catch the opportunities.