Theatrics Beckons Actors for Meet Up at SXSW

Published On March 13, 2011 | By admin | Blog Post, Independent Film

Unfortunately, I am not one of the lucky ones spending time at SXSW this year and instead I’m home in Las Vegas.  Not that I’m bored or have nothing to do.  In fact, just the opposite.  Between promoting the documentary MORE TO LIVE FOR, planning marketing strategy for Vegas Cine Fest and keeping up with this blog and other writing assignments, there is plenty going on.  However, the thought of running off to Texas this week and having the opportunity to socialize with independent filmmakers and movie lovers as well as being able to check out informative panels and entertaining films have definitely been providing a few fun moments of fantasy when I’ve needed a break. 

One invitation I received that particularly piqued my curiosity came from Theatrics, an online entertainment company that is launching their new program Beckinfield by allowing everyone to be part of a sci-fi web series during the first ever SXSW Actor’s Meet Up.  Founded in 2010, Theatrics has invented a new genre of entertainment called Mass Participation Television.  Using patent pending systems and technologies the program enables anyone to easily create and play a unique character, build an audience and collaborate with others using social media.  Developed by entertainment industry veterans Bob Gebert, Tracy Evans and Biff Van Cleve, the Houston based company received a great response from actors and industry people at Sundance and they are now eagerly anticipating the go-live event taking place on Monday.  Actors will have the opportunity to participate in the sci-fi web series utilizing Beckinfield’s new online and offline tools while experiencing this new venue for actors and enthusiasts.  The Actor’s Meet Up is scheduled on March 14th from 5-8 pm at the Copa Bar & Grill in Austin and as I mentioned before this will be the first time a SXSW party has been created exclusively for actors. 

Beckinfield has been in Beta for three months and actors have already created hours of their own original content.  The system offers the creative freedom of self-generated content at a fraction of the cost and with a reduction in effort, since the story is already provided with tools, training and support for users. General availability kicks-off with “Beckingfield Backstage,” a new set of on and offline acting tools and resources featuring online tutorials covering a number of diverse subjects including character development and how to use social media for self-promotion.  Online forums allow users to collaborate and discuss their experiences while the live Meet Ups like this one in Austin will provide actors with the chance to mingle with their online co-stars in person.

The general public can join the Beckinfield community with access to “Beckinfield Backstage for $12 per month, however viewership is free at  If you’re in Austin for the festival and want to attend, you can RSVP for the SXSW Actor’s Meet Up by visiting

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